USING ANTI-CRISIS PR-TECHNOLOGY IN THE SETTING OF SOCIAL AND ECONOMIC HARDSHIPS 

Yanborisova Elmira Ravilyevna, Postgraduate student, Penza State University, yaelmi@rambler.ru

316.33; 316.27

Article is devoted consideration of introduction of mechanism PR in transformation of social processes in crisis in which all stages of its introduction are in detail considered. In addition present approaches to the appraisal of effectiveness are being analyzed during the events conducted by a campaign.

target group, communication mass-media channels, social stability, focus group, partnership relations, information campaigns, crisis, anticrisis PR.